How to Order Wholesale Eyewear from Optic Souq in 5 Steps

By Optic Souq 5 steps 7 min read

To place your first wholesale eyewear order, fix a budget, choose your mix of frames, sunglasses, kids and reading glasses, and start with one or two sample kits, which are exempt from the MOQ. Then add at least 3 pieces of each model you want (colours of the same model can be mixed), keep the cart at ₹2,000 or more, and pay online or by partial COD. Optic Souq dispatches in 1–2 working days, delivery takes 3–7 working days, and every order comes with a GST bill.

Your first order in 5 steps

This guide is for anyone opening a new optical shop or frame counter and buying wholesale for the first time. Optic Souq is a wholesale-only eyewear supplier for optical shops at 155 Katra Bariyan, Fatehpuri, Chandni Chowk, Delhi, in business since 2018, with 1,700+ styles in stock.

  1. ₹2,000minimum order value

    Fix your budget

    Decide one amount and keep part of it for a second order.

    How much to spend
  2. 60+sample kits, no MOQ

    Start with sample kits

    One piece of every model in a series, sold as one unit.

    See the kits
  3. 3pieces per model, colours mixed

    Add 3 pieces per model

    2 black and 1 brown of the same frame make 3.

    How the MOQ works
  4. ₹5,000prepaid and above ships free

    Pay online or partial COD

    UPI, card, net banking, wallet, or a token now and the rest to the courier.

    Payment options
  5. 1–2working days to dispatch

    Dispatch and delivery

    Delivery takes 3–7 working days. Tracking comes on WhatsApp, and every order has a GST bill.

    Dispatch and delivery

Watch the 42-second version

The same five steps as a short animation. Plays muted; tap the speaker to listen.

How much should a new optical shop spend on its first order?

Fix one amount before you open the catalogue, and do not spend all of it on day one. Your first order is a test of which shapes, colours and price points sell in your area. Keep part of the budget for a second order.

Two numbers help you plan. The minimum order value is ₹2,000 for the whole cart. A prepaid order in India above ₹5,000 ships free and has no COD charge.

Two numbers to plan with
₹2,000
Minimum for the whole cart. Below this, checkout will not go through.
₹5,000+
Prepaid orders in India above this ship free, with no COD charge.

What mix of frames, sunglasses, kids and reading glasses should I start with?

Optical frames are the base of an optical counter, since a customer with a new prescription needs a frame for the lenses. Add the other categories in smaller numbers.

  • Optical frames

    Cover men's, women's and unisex styles, in full-rim, half-rim and rimless, in metal and TR. Browse optical frames and half-rim (supra) frames. Supra is a frame style, not a brand.

  • Sunglasses

    Start with a small range and add more before summer. See sunglasses.

  • Kids eyewear

    Keep a few sizes so you can fit children of different ages. See kids eyewear.

  • Reading glasses

    Ready readers help customers who only need support for near work. OS26 Supra Fixpad Reading comes in powers from +1.00 to +4.00, and each power is listed as its own product. See reading glasses.

  • Display and accessories

    Trays and boxes make a small range look complete. Display trays start at about ₹360. Also see accessories.

Why should I start with sample kits?

A sample kit is one box with one piece of every model in a series. It is sold as a single unit, so the 3-piece MOQ does not apply. It is a low-cost way to put a full series on your counter, see which models customers pick, and reorder only those.

The ₹2,000 minimum order value still applies to the whole cart. If you buy only the TOMEYES kit, add one more item to cross ₹2,000. See every kit in sample kits, or browse complete series on Shop by Series.

How does the MOQ work?

The MOQ (minimum order quantity) at Optic Souq is 3 pieces per model. It counts per model, not per colour, so you can mix colours of the same model. For example, 2 black and 1 brown of the same frame make 3 pieces and meet the MOQ.

  • The whole cart must be at least ₹2,000. This is the minimum order value.
  • Sample kits are exempt from the 3-piece MOQ, but they count towards the ₹2,000.
  • For reading glasses, each power is a separate product, so buy at least 3 pieces of each power you choose.

With only 3 pieces per model, the same money buys more designs, so a new counter looks fuller.

One model, mixed colours

2 + 1 = 3 MOQ met

  • Sample kitMOQ-exempt, counts towards ₹2,000
  • Reading glasses3 pieces of each power
Check your own cart

Will my cart qualify?

Set how many models you want and how many pieces of each. The checker tests the 3-piece MOQ, the ₹2,000 minimum and free shipping.

Average price per piece

Your cart qualifies. 24 pieces · ₹3,120

  • 3 pieces per model3 of each
  • Minimum order ₹2,000Met
  • Free shipping, prepaid above ₹5,000₹1,880 to go

An estimate for planning. Frame prices include GST; the cart shows the exact total. Sample kits do not need 3 pieces per model, but they count towards ₹2,000.

How do prices and GST work?

Prices on b2bopticsouq.com are shown per piece, and you do not need a login or approval to see them.

Optical frames, frame kits and reading glasses: the price includes 5% GST, and the site shows “Price incl. GST”.

Sunglasses, sunglass kits, clip-ons, display trays, cases and safety glasses carry 18% GST. The site shows the base price plus GST, for example “Rs. 150 + GST”, with the GST-inclusive price below it. Optic Souq pays half of that 18% through an automatic discount at checkout, so on a ₹150 base you pay ₹163.50.

Every order comes with a GST bill showing Optic Souq’s GSTIN, 07AAGPB5960L1ZK.

Two kinds of price tag

Frames, frame kits, reading glasses

Rs. 130

Price incl. GST (5%)

Sunglasses, clip-ons, trays, cases

Rs. 150 + GST

Base price
₹150.00
GST 18%
+ ₹27.00
Optic Souq pays half
− ₹13.50
You pay
₹163.50

Example prices. Every order comes with a GST bill.

How do I place the order on the website?

You do not need a trade approval to order. Signing in keeps your past orders, so you can pick items from an old order and reorder them. The how to order page shows the same steps one by one.

  1. Open the catalogue. Open the full catalogue or a category page, or start with new arrivals.

  2. Pick colours and quantities. On each product page, choose the colours and quantities you want, at least 3 pieces per model in total.

  3. Long list? Use the order pad. For a long list of models, use the bulk order pad, which is made for whole-counter orders.

  4. Check the cart. Open the cart and check that every model has 3 or more pieces and the total is ₹2,000 or more.

  5. Check out. Enter your delivery address and a mobile number you use on WhatsApp, because tracking is shared there. Pay online by UPI, card, net banking or wallet, or choose partial COD.

How does partial COD work?

Cash on delivery is available across India on orders above ₹2,000, as partial COD:

  • You pay a small token online at checkout.
  • You pay the balance to the courier when the parcel arrives.
  • A 10% COD charge applies, and it is shown at checkout before you pay.

Prepaid orders have no COD charge. On COD orders, and on orders below ₹5,000, the shipping charge is calculated at checkout.

Two ways to pay

Prepaid

  • UPI
  • Cards
  • Net banking
  • Wallets
  • EMI

No COD charge. Free shipping in India above ₹5,000.

Partial COD orders above ₹2,000

  1. Token online
  2. Balance to the courier
  3. 10% COD charge, shown at checkout

How long do dispatch and delivery take?

Optic Souq dispatches orders in 1–2 working days. Delivery then takes 3–7 working days. Tracking details, or the LR, are shared on WhatsApp after dispatch.

For a new shop, place the first order at least two weeks before opening day, so there is time to set up your trays. When the parcel arrives, count the pieces against the GST bill the same day, and tell the trade desk straight away if anything is missing or damaged.

From Chandni Chowk to your counter
  1. 1–2working days to dispatch from Delhi
  2. 3–7working days for delivery
  3. Tracking or LR on WhatsApp

How should I plan my reorder?

  • Watch your counter for 2–4 weeks and note which models and colours sell.
  • Reorder the models that sell, at least 3 pieces per model. Mixed colours still count.
  • Add one new sample kit with each reorder to keep the counter fresh.
  • Combine small refills into one prepaid order above ₹5,000 to get free shipping and avoid the COD charge.
The restock loop
  1. Watch2–4 weeks on the counter
  2. Reordersellers, 3+ pcs each
  3. Refreshadd one new sample kit
  4. Combineone prepaid order above ₹5,000

What should be on my first order checklist?

0 of 9 ready

Who can help me with my first order?

Call or WhatsApp the Optic Souq trade desk on +91 80765 88013, Monday to Saturday, 10 AM to 8:30 PM. The shop is closed on Sunday. You can also visit the shop at 155 Katra Bariyan, Fatehpuri, Chandni Chowk, Delhi 110006. For short answers on ordering, see the ordering FAQ.

Optic Souq trade desk

+91 80765 88013
Hours
Mon–Sat, 10 AM–8:30 PM · Sunday closed
Shop
155 Katra Bariyan, Fatehpuri, Chandni Chowk, Delhi 110006
Open in Google Maps

Frequently asked questions

What is the minimum order quantity at Optic Souq?

The MOQ is 3 pieces per model, and you can mix colours of the same model. Sample kits are exempt from the MOQ. The whole order must be at least ₹2,000.

Do I need a trade account or approval to place an order?

No. Prices are visible and anyone can order without approval. Signing in keeps your past orders, so reordering is quicker.

Do Optic Souq prices include GST?

Optical frame, frame kit and reading glass prices include 5% GST. Sunglasses, clip-ons, display trays and cases are shown as the base price plus 18% GST, and Optic Souq pays half of that GST through an automatic discount at checkout, so you pay 9%. Every order comes with a GST bill.

Is cash on delivery available on wholesale orders?

Yes. Partial COD is available across India on orders above ₹2,000. You pay a small token online at checkout and the balance to the courier. A 10% COD charge applies and is shown at checkout.

How fast will my order reach my shop?

Orders are dispatched in 1–2 working days, and delivery takes 3–7 working days. Tracking is shared on WhatsApp after dispatch.

Is shipping free?

Shipping is free on prepaid orders in India above ₹5,000. On orders below ₹5,000, and on COD orders, the shipping charge is calculated at checkout.

Can I buy prescription lenses from Optic Souq?

Not yet. Prescription lenses are not available at the moment. Optic Souq supplies optical frames, sunglasses, reading glasses, kids eyewear, accessories, display trays and sample kits.

Ready for your first order?

Start with a kit, add 3 pieces of the models you like, and we dispatch in 1–2 working days.

Wholesale only · GST bill on every order · Since 2018 · 155 Katra Bariyan, Chandni Chowk, Delhi